This Is Probably An Interesting Blog (but in the offhand chance it isn't…)

Magazine-making is a 20th-century commercial art, with time-honored conventions, protocols and economics. But the effort that goes into making a print magazine — lighting photo shoots, designing layouts, affixing page numbers — produces little value for those who find its elements deracinated on the Web. If you’re reading these words online, why should you know, or care, that they are meant to follow an illustrated cover, a table of contents and some feuilleton pieces? You don’t expect it to precede a “well” of reported stories. Nor do you anticipate a first-person essay or a crossword puzzle.

– Virginia Hefferman, Articles of Faith, NY Times Magazine.